sportuna is a good reminder that when the experience is smooth, people return — and your shop works the same way: clarity, speed, and trust turn first-time visitors into repeat buyers.
Before you publish your first listings, run this checklist. It’s built for sellers who want to launch clean: fewer refunds, fewer “Where is my order?” messages, and a profile that looks trustworthy from day one.
Quick table of contents
1) Listings that convert
- Photos: 5–8 images, consistent lighting, close-ups of key details, one “scale” photo.
- Title: Clear and searchable (brand + product type + key spec).
- Description: What it is, who it’s for, what’s included, condition, and what it is NOT.
- Variants: Sizes/colors as separate options (avoid confusion in messages).
2) Pricing that makes sense
- Decide your minimum margin before launch (so discounts don’t hurt you later).
- Use simple bundles (e.g., “2-pack”) instead of random discount math.
- Be transparent: if shipping is separate, say so early.
3) Shipping & returns
- Write shipping times in plain terms: processing + delivery.
- Prepare packaging rules (fragile items, waterproofing, branded inserts if you use them).
- Publish a simple returns policy: time window, condition, who pays return shipping.
4) Trust signals buyers notice
- Complete your profile (logo, short “about”, location region, response time).
- Pin 1–2 best-sellers on top if your platform supports it.
- Add “proof”: real photos, clear condition notes, and consistent tone.
5) Customer support rules (keep it simple)
- Use 3 saved replies: shipping status, returns, product questions.
- Answer within a set window (e.g., 12–24 hours) — consistency beats “sometimes fast”.
- If a buyer is confused, improve the listing (don’t repeat the same chat forever).
FAQ
How many products should I launch with?
Start with 5–15 strong listings. Enough to look real, not so many that quality drops.
What’s the biggest beginner mistake?
Vague shipping + unclear photos. That’s where refunds and complaints begin.
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